Every order feeds a cat.
Somewhere along the way a black cat became a warning. Six hundred years of a rumour nobody ever checked, and they're still waiting longer than every other cat for someone to look twice. We draw them properly and we send the money. Every order funds one meal for a black-cat rescue, donated every month.
1,000 meals in year one.
Not a percentage. Not a portion of proceeds. One order, one meal, counted where you can see it.
Pick a tee you'd actually wear.
Every month, one meal per order goes to a black-cat rescue.
The total updates monthly, good month or bad.
This is Tom.
He's the reason the brand exists. Photograph a black cat badly and you get a shape. Photograph him in decent light and there's a whole face there — eyebrows, opinions, contempt. Every design we make gives them the face back.
Every order feeds the meal.
We don't do the feeding. They do.
Fair question: does any of this actually reach a cat? Once a month we count the orders and donate one meal per order to a US rescue that takes in the black cats who wait longest. The total below is updated after every donation.
Where the meals go
Rescues that take in the cats with the lowest odds of adoption: black cats first, and the seniors, shy cats and medical cases that get passed over with them.
Updated the first of every month.
One short page: what one meal costs, when we send, what happens if we miss a month.
Every order is a full bowl.
Wear the cat. Feed the cat. Give one a first impression they've been owed for six hundred years.
Shop the tees →Every order = 1 meal · 30-day guarantee